Top Benefits of Market Research for Small Businesses

When it comes to finding new customers or improving your business to create a better product, most business owners sort of do this through trial and error. While it can work out okay if your business is already booming and you’re trying to introduce a new product or simply grow, new businesses can’t always afford mistakes.
That’s where properly conducted market research, like crowdology can really come in handy. Keep reading to learn more about the top benefits of market research for small companies.
Even if you’ve never considered using market research,  before it’s something you should think about now.

Finding New Customers

One of the hardest things for a small business to do is grow and find new customers. That’s because most business owners don’t know how to attract different portions of the population to want something from their product line or offered services.
Market research can take samples and find out who your best demographics to target are. Whether you’re looking to expand your existing company or you’re just starting out, knowing who you can sell to is a major benefit.
Market research is one of the fastest ways to figure out who you should be marketing to.

Better Products

No matter what you’re trying to market, knowing that you have a product that’s valuable to your customers is important. If you have a faulty product or one that customers don’t want that’s also important to know before launching.
Market research can gather opinions from your key demographic so you can make any necessary changes before releasing something to the public.

Image courtesy of marcolm portfolio at FreeDigitalPhotos.net


  1. This one is very insightful. We all know that it is nearly impossible today to sell our product/service without having conducted market research.

  2. Thank you very much for this information. Market research is a very important step for all startups as, amongst other things, it helps you understand whether your offering is likely to generate demand.

  3. Thanks for the knowledge. It’s always good to know how you measure against your competitors. Market research finds out just where you are and then, according to the results, you can take action to change perception.

  4. Interesting post. Knowing what your customers want and how they want it is essential to any business.

  5. Very helpful article for small business owners especially the first time entrepreneurs. It’s scary to discover how much one might miss without proper market research. Thanks.


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