How to Create the Best Email Signature

If you want to succeed in email marketing there are some issues you need to address – some of them might feel more obvious, such as assuring that your contact list is valid, which can be done quickly with the help of correct.email, an email list verification tool that checks all emails are working. However, not everybody is aware of the significance of a quality e-mail signature, which is also of the utmost importance. If you choose to add a signature to the end of your e-mail correspondences, you'll need to follow certain rules and regulations to keep it from being labeled as spam. Read on to find out more:

1. Brevity Is Key 

There are a few key facts that you'll need to include in your e-mail signature, including your name and the name of your company. Your address and phone number should also make the cut, but you do not need to place any unnecessary information in the signature. The recipient already has your e-mail address and you don't need to include a witty quote to try and wow them. Anything more than three or four lines is too much.

2. Avoid Excessive 

Usage Of Graphics If you are including too many graphics in the e-mail signature, this often serves to draw the client's eyes away from the message you are trying to impart. By adding a massive graphic to your e-mail correspondence, you are making the e-mail larger, which increases the chances of having it labeled as spam. Companies that do not wish to have their e-mails sent directly into the spam folder should avoid the usage of specialty fonts and multiple colors.

3. Add Social Media Links 

 One of the best ways to increase customer engagement is by allowing clientele to follow you on your social media pages and an e-mail signature is one of the best ways to get the word out. If you have links to your Twitter timeline, Facebook feed or Pinterest page that you want to pass along to your recipients, the e-mail signature provides you with a helpful way to do so. Include icons from these sites, as they will serve as a familiar sight that catches the eye of the reader.

4. Remain Consistent 

 When your e-mails are well written and understated, including a flashy, gaudy e-mail signature can be incongruous and cause the client to reconsider your goods and services. The signature you use should correspond with the visual identification that has already been established. It is not meant to be an embellishment, it is meant to fit in with the motif that you've created.

5. Create Two Versions 

 Covering all of the aforementioned obligations can lead to an e-mail signature that is long and unwieldy. As such, it is in your best interests to prepare two different versions of your e-mail signature. Creating a longer signature that is to be used during initial correspondences allows you to get all of your most important information across. Conversely, once you've established a rapport with the customer, you can swap out the longer version for a shorter one that allows for an easier ongoing conversation.


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