1. Do some brainstorming
You have probably spent many hours thinking about what your new online business will sell. Now you will need to devote an equal amount of time to figuring out how you want your site to look and operate. These are not decisions that you should make lightly. You need to understand that many people will judge your business based on the look and feel of your site. In other words, you will not be taken seriously by your visitors if your site looks like it was designed back in 1997. You would be wise to take a look at the sites of your most successful competitors to see what they are doing in terms of design. You may be able to get some good ideas by doing this. You should be careful not to make your site a perfect clone of a competing site. However, it is perfectly acceptable to glean inspiration from the competition. You need to know exactly what you want before you hire someone to do your custom web design.
2. Interview web designers
Now the process of finding a web designer can finally begin. Do not be in a hurry to hire someone. Your choice of a web designer will be essential to the success of your online business. Therefore, you need to be patient during the interview process. It might take you several weeks to find someone good. This is perfectly fine. It is better to take a long time to find a great web designer than to rush things and hire someone who is a disaster.
3. Listen to suggestions
It is very important to keep an open mind and listen to any suggestions that your web designer might have. Remember that he or she has designed many other sites. Therefore, you will be able to benefit from their vast knowledge and experience. Your web designer might give you a great idea that you never would have thought of on your own. You should be willing to change some of your original website plans during the design process.
4. Test your site
It is absolutely crucial that you thoroughly test your site before you allow it to go live. Otherwise, you risk the embarrassment of having your customers use your site when it doesn't work properly.
Image courtesy of Stuart Miles portfolio at FreeDigitalPhotos.net