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How Non-Profits Can Benefit From Corporate Giving



Running your non-profit organization can be a most rewarding occupation. You get to work toward making the world a better place by championing the causes you are passionate about. You also get to choose the dedicated staff members who will work with you toward your shared vision. In order to accomplish your non-profit’s goals, however, you need adequate funds. Corporate philanthropy is one important fundraising idea you should consider.

Corporate Philanthropy Good For Employees

Not only does corporate philanthropy raise funds, it also strengthens employee engagement. Workers who participate in corporate fundraisers and volunteering are more connected to their employers than those who are not. Why is it a good thing for employees to be bonded with the companies they work for?
  • Employee retention: Having a stable workforce saves money on training, creates trust with customers, and means employees are satisfied enough to not look elsewhere. 
  • Worker productivity: Engaged individuals are more productive. When employees perform at a higher level, the company benefits. 
  • Staff morale: When staff members work together toward a cause, they become more of a team, which improves morale.

Compile Your Target List

Before you can participate in corporate giving programs, you have to decide which ones you’d like to partner with. This will entail doing some research on several factors, such as:
  • Analyze the marketing strategies of potential partners.  
  • See how each potential partner aligns with your mission.  
  • Make a compelling case before approaching those on your target list.  
  • Let businesses know you’ve looking for a partner.

Know Where You Stand

When you’ve decided you want to pair up with a partner to participate in corporate philanthropy, it’s a great time to rethink your image and mission statement. The stronger you are in the beginning, the better partnership you are likely to form. Consider the following:
  • Mission statement: Does your original mission statement align well with the direction fundraising will take you? Clearly define the outcome you want in terms of your mission statement in eight words or less. The more concise, clear, and achievable you make your statement, the better.
  • Work backwards: Decide on your goals and make your timeline backwards from that point. If something doesn’t fit with your staff, plan, and/or time, this is your opportunity to rework your ideas.
You want your non-profit to have the financial resources it takes to achieve the goals of your organization. By utilizing corporate giving as a fundraising strategy, you can move ahead with strength toward accomplishing your objectives. Funds are the fuel your non-profit needs to reach its goals and destination.

 Image courtesy of stockimages portfolio at FreeDigitalPhotos.net
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17 comments :

  1. Very good points. I have seen the teamwork increase first hand the first time that our employees were asked to help with a food drive.

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    1. Interesting. I like the idea of employees volunteering. It's a great thing when they can find similiar causes to participate.

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  2. I agree that it can be good for your employees to give to a great cause. Every year we do a local cancer walk and it always seems to bring us all a little closer.

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    1. I am really impressed by the generosity of some people, I hope to be more involve in charity and give back programs.

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  3. I also think it is a very smart idea to look into the companies that you are going to be giving to. You just never know where that money is going to go.

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    1. It's what we wonders sometimes, but I figured we have to trust someone. I like to be able to support the nonprofit companies, they work hard and give up a lot of time.

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  4. I get a kick out of companies that fund raise and the people that donate the money are not even sure the cause is a good one. Do a little homework and make sure that your hard earned money is being used the right way.

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  5. I believe that to be successful, it is best to get co-workers to follow my guidelines so we can have better performance

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  6. A non-profit company may be something that many are not interested but do it and help others with it certainly is the most rewarding thing could exist.

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  7. Having a good strategy is most important for business partners, both non-profit companies like any other. I think that is good advice to follow.

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  8. I've never been able to get people who have my ideal for my project profit. Perhaps no one is interested in what I do.

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  9. Some nice tips here. Thanks for the share

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  10. We hope that employees and companies continue to give back to nonprofits to not only better their local communities, but also improve their business results.

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  11. Keep up the great blog. I have been examinating out some of your posts and i can state pretty nice stuff. I look forward your next article. Its a great post.

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  12. Some very interesting points about the idea of corporate philanthropy.

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  13. Thanks for this nice effort. Keep up the great blog.

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  14. Interesting post. Thousands of companies nationwide (and many internationally) offer some kind of corporate philanthropy program. Doing good can and should be good for a company’s business.

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