6 Ways to Improve Your Retail Signs

Retail signage is critically important to the modern business. Not only does it send the first impression of your brand to customers everywhere, but it also needs to convey things like purpose, price and value. Here are just a few tips for getting the most out of your signs.

1. Utilize Color Psychology

Blue is a calm, soothing color that will make customers forget how long they've spent in your store. Red will energize them and keep them excited about new deals and opportunities. There's no "right" answer when it comes to color psychology, so don't be afraid to experiment with different shades until you hit on one that you like.

2. Think About Material Type

Many in-store signs are made of plastic because it's easy to mass produce. If you're looking for something a little more permanent, however, you might want to invest in something made of acrylic, polystyrene or polycarbonate. You can also have them laminated for longevity.

3. Play Around with Shapes

Quit cutting your signs into rectangles. Everyone cuts their signs into rectangles. How about circles, triangles and octagons instead? What about printing your signs in the shapes of stars? They'll attract attention for their uniqueness and evoke good mental images of "gold star" deals.

4. Have Multiple Types

Dangle signs from the ceiling. Attach them to your walls, counters and shelves. Erect life-sized displays at the ends of the aisles. There are an infinite number of ways to entice customers with your signage, and you'll need to embrace them all to keep your interior design from going stale.

5. Ask the Experts

Are you opening your first store? Or maybe you're just looking to rejuvenate your old, tired signage. Talk to design experts in the retail and advertising industry. They'll be able to walk you through the process of creating new signs and help you figure out what style best represents your brand.

6. Dare To Be Different

At the end of the day, it's all about distinguishing yourself from the competition. You want your store to have a one-of-a-kind look that customers will immediately associate with you and your brand. Whatever your rivals are doing, make sure you do the opposite.

These are just six things to keep in mind the next time you're designing, printing or hanging retail signs. The right signage can make all the difference in how your store is perceived, so put your entire brain behind it!
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  1. There's a little convenience store down the road and I hate their sign. It is so bright, I am sure they can see it from space!

  2. Wow! These are really great tips. I never thought to go so in depth into retail signs, but I definitely will now. I really like the idea about using color based on how people's minds will react to it. I also like #6, it's always beneficial for a business to do something different from others; it makes them stand out! Thanks for sharing, great post.

  3. Great ideas! I will go over this with my new staff then assign each of them the task of coming up with 3 new signs each, next week that we can use. It will be fun to step back and see what they think of and better yet seeing the reaction of the customers(reaction = purchases)

  4. Good share on retail signage solutions. I would just like to highlight the impact LED and Digital Signage has for the retail market too with the cost savings from printing, the way it draws the eye and the dynamic ever changing engaging content; perfect for promotions.

  5. I think the material type is very important. Also is it going to be in the direct sunlight, because that can degrade certain types of material faster than normal. Thanks for the tips.

  6. I tend to notice a sign that stands out from the rest of the area that it is in. That might mean a different color, while sometimes it could just be a change in text.


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