6 Ways to Improve Your Retail Signs
Retail signage is critically important to the modern business. Not only does it send the first impression of your brand to customers everywhere, but it also needs to convey things like purpose, price and value. Here are just a few tips for getting the most out of your signs.
1. Utilize Color Psychology
Blue is a calm, soothing color that will make customers forget how long they've spent in your store. Red will energize them and keep them excited about new deals and opportunities. There's no "right" answer when it comes to color psychology, so don't be afraid to experiment with different shades until you hit on one that you like.
2. Think About Material Type
Many in-store signs are made of plastic because it's easy to mass produce. If you're looking for something a little more permanent, however, you might want to invest in something made of acrylic, polystyrene or polycarbonate. You can also have them laminated for longevity.
3. Play Around with Shapes
Quit cutting your signs into rectangles. Everyone cuts their signs into rectangles. How about circles, triangles and octagons instead? What about printing your signs in the shapes of stars? They'll attract attention for their uniqueness and evoke good mental images of "gold star" deals.
4. Have Multiple Types
Dangle signs from the ceiling. Attach them to your walls, counters and shelves. Erect life-sized displays at the ends of the aisles. There are an infinite number of ways to entice customers with your signage, and you'll need to embrace them all to keep your interior design from going stale.
5. Ask the Experts
Are you opening your first store? Or maybe you're just looking to rejuvenate your old, tired signage. Talk to design experts in the retail and advertising industry. They'll be able to walk you through the process of creating new signs and help you figure out what style best represents your brand.
6. Dare To Be Different
At the end of the day, it's all about distinguishing yourself from the competition. You want your store to have a one-of-a-kind look that customers will immediately associate with you and your brand. Whatever your rivals are doing, make sure you do the opposite.
These are just six things to keep in mind the next time you're designing, printing or hanging retail signs. The right signage can make all the difference in how your store is perceived, so put your entire brain behind it!