Design Tips for Your Ecommerce Site
An ecommerce site is a great way to have an online business that people are interested in. When you are in the planning stages of your website, it is important to consider the design of each element at every step in the process. That way, you will be providing your customers with both an easy-to-use website and a great product.
Focus on the ProductsThe first web design ecommerce element that should get priority attention is the layout and design of your product pages. This is where the customer will choose to buy or not to buy your products, so you want to make the design as easy on the eyes as possible. The best product page design is simple, has no distractions from the product itself and provides a detailed description of the product.
Provide SuggestionsAnother design element that can greatly increase sales on your ecommerce website is to provide customers with suggestions for additional purchases on each product page. This design element will automatically generate suggestions of other products available on the website based on the current product they are viewing. Many ecommerce site use this type of online sales pitch to increase what it purchased and to make it really easy for customers to find accessories and complementary products to what they are looking at.
Make Customer Service ClearWith an ecommerce site, customer service is essential. With so many options online to buy products, customers who cannot find your customer service information will not wait around for very long. Instead, they will take their business someplace else. To avoid this, you will want to have your customer service information on every page of your website. It works well to add this information to at top banner on each page. It can either be a link to a full-service page with phone numbers, email addresses and other ways of contact, or it can be in the form of a live chat box.
These are just some ideas that you incorporate into your ecommerce website design. If you want to know what works best for your customers base, make sure to listen to their suggestions and feedback through customer service channels and social media.