Real Estate Professional's Dilemma
Over the years of building and establishing a business in real estate, I realized that it takes a lot of organization and maintenance. From managing my listings and keeping track of the client database to customizing the monthly newsletters, these tasks can be time consuming. Maintaining customer relationships is hard work when you don't have the right tools, or platform. All these areas have to work together and complement each other in a way that will save time and money.
Real Estate business can be a long term process. Sometimes people want to buy, but not ready financially or emotionally. On the other hand, at times like those days in the bubble housing era, did the transactions often happened overnight. It's a quite a challenge to keep pace with the different types of clients for different communications when your Real Estate CRM system is so limited.
Archaic CRM SystemThe system that I am using right now is old and it's not as automatic. I work with a very flat interface every day, and sometimes it just isn't enticing to log in to it, let alone work in it. Nevertheless, it is a brokers’ tool to search the MLS database and manage our property listings, and that is what we have to live with. I've been looking for a platform, or software that would allow me to do less manual work, and that I don’t have to go to other applications to do everything that I need done.
The Real Estate CRM system we’re currently using only allows us to save searches and mail out generic newsletters to our clients. I would love the option for more automated marketing capabilities, such as the ability to customize emails and send them to certain categories of clients.