Integrated marketing is the application of consistent brand messaging across the vast marketing channels.
So how does this apply to your business? When you set-out to promote or market your business, have you thought about the message that is being communicated to your audience? It is crucial to your business’s success to be consistent with branding messages. Did I lose you there when you reached the word business? You are probably thinking: “that’s not me, I don’t have a business.” But hold on here, when I talk about “business”, I am referring to even the smallest start-up, your blogs, websites, a product that you made to sell on Etsy, Ebay, or even on your website. Whenever you trade services or products in exchange for compensation, it’s considered to be a business to me. If you do one or more of the above, you are considered to be a business owner and therefore should be employing integrated marketing.
One day one of you will surpass the hum-drum of just another blog, and that’s probably when you will recite to me that you've employed integrated marketing!