How can universities leave a lasting impression on students?
Of course, students will finish university with fantastic memories about the friends they've met, the fun nights out they've had and the skills that they have developed. However, it is worth giving undergraduates a physical memento of their university life. This is where promotional products come into their own. Whether these are given away for free or made available to purchase, they can ensure students will look back at their time at university with fond memories long after they have graduated.
As mentioned before, students will hopefully already have a fantastic impression about your university, but also worth considering is research carried out by the British Promotional Merchandise Association, which shows 56 per cent of people claim to have developed a more positive opinion of a brand/organisation that has provided them with a promotional product.
There are many ways that you can distribute promotional gifts, though it's perhaps an idea to get individual departments within your institution to hand out goody bags to students on their courses at the end of term. Doing so means you can customise the products you give out to make them really relevant to the recipient, whether you choose to print their name on it, the course they have studied or something else.
Graduation ceremonies are also a fantastic time to issue students with promotional products. These events are attended by thousands of undergraduates (not to mention their parents and other relatives) so they offer an excellent opportunity to leave one final reminder that your institution is a wonderful place to study.
Alternatively, you might want to offer a range of promotional merchandise. Selling products either online or at a university shop could prove to be a great source of income for your institution. Pens, teddy bears mugs and embroidered clothing like polo shirts and fleeces are particularly popular in university shops.
Whatever promotional products you choose, make sure that your university's logo or emblem is clearly visible. This will help to improve brand interaction and ensure that the recipient will be reminded of your organisation each time they use the item.
Choose goods that can be used outdoors - such as promotional travel mugs and umbrellas - and you'll discover brand exposure will increase even further. As the recipient walks down the street or gets on a train or bus with your products in hand, they'll be subtly displaying your marketing information to members of the public, thus creating a brilliant impression about your institution among a much wider audience.
If you work for a university, what are you doing to ensure that students look back at their time at your institution with fond memories? Leave a comment below and let us know!