When I started online writing years ago, I know that I must make a name for myself, and build a concrete reputation. Yes, you read it right! Reputation is as important in the virtual world as it is in real life. Think about it, if you are reading something, and you found the information is misleading or wrong, do you trust the writer when you see his/her name the next time?
First impression could make or break a business when their reputation is in question! Consider each website or blog as a business, whether it is for recreation or for income, it is how people perceive you that counts! Readers, followers, and customers rely on you for your input, and if it is not defined, trustworthy, informative, or convincing, then they would not want to come back.
Many businesses religiously apply the slogan like "customer is number one" as their motto to gain an outstanding status, and they are continuously monitor this aspect with surveys or by interact with their customers. For online companies, an internet reputation management is needed to keep track of their performance. This service will help control how you look online by providing only the results you want searchers to see.
In general, the majority of people are nice, but for some, they will go to great length to write a negative review about your business, or product or service out of despite or by an unsatisfied experience. I know, because even for writer/blogger, I do receive unpleasant comments on occasions. Not only it makes me feel uneasy, it also gives a bad image of me!
Without closely monitor this kind of behaviors, my reputation is on the line, and the devastating results will bring in lesser assignments. Thus, the internet reputation management is a very useful service in combating false accusations or demeaning reviews for both individuals and businesses as well.
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